67th Annual Conference

Thursday, February 25

Morning Workshops

10:00 A.M. - 12:30 P.M.

Workshop 20

Marketing and Networking Skill Building: Key to Thrive in a Changing World

Chair:                

Carol Dallinga, LCSW, CGP, Private Practice, Ardsley, New York

To develop a self sustaining practice requires that you situate yourself in a broader network of professionals. Learn basic marketing and networking skills to build relationships toward a community of practice. This workshop generates an entrepreneurial culture of abundance, a 'yes, I can' rather than resistance, and a business plan of action. didactic-demonstration-experiential-sharing of work experiences

Learning Objectives:

The attendee will be able to:

1. Learn how to use an advanced networking model to cultivate and deploy the marketing skills needed for building a referral community.
2. Begin to develop a strategic plan for building a self-sustaining practice.
3. Learn: who you are as a professional group therapist and how to overcome guilt about marketing one's practice.
 

Course References:

Grodzki, Lynn. Building Your Ideal Private Practice: A guide for Therapist and other Healing Professionals. W.W. Norton & Company, New York 2000.
 

Horan, Jim. The One Page Business Plan. The One Page Business Plan Company, Berkley, California, 2004.
 

Levinson, Jay Conrad. Guerrilla Marketing: Secrets for Making Big Profits From Your Small Business. Third Edition. Hougton Mifflin Company, New York, 1998.