67th Annual Conference

Saturday, February 27

Early Morning Colloquies

Colloquy 10

The Use of Outcome Measures to Market Groups

Presenter:        

Thomas A. Doughman, M.A., Manager, Non profit out patient agency, Menasha, Wisconsin

The Thedacare Behavioral Health’s outcome measurement data for outpatient mental health groups vs. individual psychotherapy with be reviewed.  Attendees will learn how the outcome measurement is administered, gathered, analyzed, and applied to improve care of clients.  Participants will gain knowledge about how to utilize these evidence based results to create marketing information to promote attendance in group therapy. Marketing is aimed at consumers, providers, and third party payers.  Participants will also learn about marketing materials generated from other outcome measurements.

Learning Objectives:

The attendee will be able to:

1. Integrate the Patient Health Questionnaire into group outcome measurement.

2. List various marketing tools to promote group

3. Relate use of outcome measurements described to your practice

Course References:

Lowe B, Unutzer J., Callahan C.M., Perkins A.J., Kroenke K. Monitoring depression treatment outcomes with the patient health questionnaire-9. Medical Care, 2004. 42(12): 1194-201. Abstract

Rost K., Smith J. Retooling multiple levels to improve primary care depression treatment. Journal of General Internal Medicine 16: 644-645, 2001 PubMed Citation.

PHQ9 Becoming Popular Tool  Psychiatric News June 3, 2005. Volume 40 Number 11 © 2005 American Psychiatric Association p. 5